A Food Truck business operates as a mobile food service that prepares and sells freshly made meals, snacks, or beverages directly to customers from a customized vehicle. The model combines the convenience of street food with the quality and branding of a restaurant, offering flexibility to reach customers in multiple locations such as office areas, events, schools, and public gatherings.
The business earns revenue by selling food and drinks directly to customers and can operate as a stand-alone mobile kitchen or as an extension of an existing restaurant brand seeking to expand reach without the high cost of a permanent outlet.